At the first Apple Event to be held at the Steve Jobs Theater on Apple’s new campus, today Apple CEO Tim Cook announced the brand new iPhone X. While the tech giant also trotted out a new iPhone 8 and iPhone 8 Plus, it’s the iPhone X that has both critics and consumers buzzing. This new premium device starts at $999 and is available for preorder on October 27.
The iPhone X features a dramatic redesign that virtually eliminates the bezels on the sides, top and bottom of the screen. While the phone itself is similar in size to the 4.7-inch iPhone, a 5.8-inch screen is Apple’s biggest ever in terms of usable area.
The home button Apple users are used to has been removed in order to make room for the new edge-to-edge display. In addition, facial recognition technology, called Face ID, has been added, allowing iPhone users to unlock their phone with just a look.
Other features of the iPhone X include:
- OLED display, allowing Apple to cut down on device thickness and weight
- Super Retina HD display with 458ppi
- New vertical dual-lens camera arrangement and improved optical image stabilization
- Wireless Charging
- TrueDepth Camera
- Portrait Lighting
- True Tone display
- Animoji
- A11 Bionic chip
- 64 and 256GB storage capacities
- Battery that lasts 2 hours longer than iPhone 7
Apple has gone back to a glass body, much like they used on the iPhone 4, but with a solid stainless steel frame, similar to the Apple Watch. While Apple claims it is the most durable glass ever to be on a smartphone, it will still be susceptible to cracks and breaks, since both the front and back are now made of glass. To help combat this, Mobile Outfitters is now offering Fusion 360° Protection. With Fusion 360°, you can completely protect your new iPhone from impact with a Fusion Screen Protector, Fusion Bumper and Fusion Back. To learn more about Fusion 360°, read our blog post or purchase at your local Mobile Outfitters kiosk.
Other announcements by Apple today included:
- iPhone 8 and iPhone 8 Plus models
- Updated Apple Watch Series 3 with cellular capability
- Apple TV 4K
- AirPower wireless charging mat
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